Budget/Timeline in Cheese Scale*: Parmigiano Reggiano (the WHOLE wheel)

Favorite Part: From building appetizing CG food (harder than you would think!), rollercoaster camera movement and the bespoke sandwich environments, this project was as joyful as it was ambitious. I worked closely with director Donnie Bauer to bring his vision to life, quite literally as this was showcased on a immersive 3-wall screen for Superbowl LVI Experience.

Fun Fact: This project won Best Activation at the Hashtag Sport Awards in 2022, which I absolutely knew was a thing before 2022.

*scale not scientific